Initially, Instagram displayed content in reverse-chronological order, which meant that the newest posts would appear first. However, in 2016, Instagram introduced an algorithm that personalized the feed based on the user’s activity, preferences, and engagement history. This change was intended to enhance the user experience by displaying content that was more relevant to them. That was also a chance for many influencers to get free IG followers.
Factors Taken into Account

Can you build a business today without social media? Yes, but it’s almost impossible. That is why the algorithm uses various factors to determine which posts appear on a user’s feed. These include the user’s engagement history, the timeliness of the post, and the user’s relationship with the account that posted the content. For instance, if a user frequently likes, comments, or shares posts from a particular account, Instagram’s algorithm is more likely to display…

The post The Evolution of Instagram’s Algorithm and Its Impact on Content Creators appeared first on DEV/SEO/SMM Blog.