Supermarkets know how to make you spend more money. They trick you into spending your hard-earned dollar using things like color-coded pricing, convenience stores, and other little tricks.
The following are some ways supermarkets deceive you into spending more money:
Availability of products can influence how much you pay for them. That’s why products are not always in the same areas.
If you’re finding a product in an aisle where another item was previously, it’s likely going to be more expensive than if it were in a different location. Supermarkets know that consumers will buy the item if they find it right away, but shoppers may pass on higher-priced things that need a little more search to find it.
Shelf placement is also a way that supermarkets trick you into spending more money. Shops want to show off their newest or improved products in particular locations, especially when it comes to organic items, which are always at the end of an aisle.
Shops want you to think that another store cannot outdo them. Therefore, they need a specific product on a certain shelf. One little trick that some supermarkets use is putting a pricier item next to a less expensive one of the same kind, so when the shoppers go for the more expensive one, they also pick up the cheaper product while still standing there.
Red represents expensive. Yellow means a discount. Green shows that it’s free.
It works at even the most expensive supermarkets, which use this method to trick consumers into spending more money on organic or specialty items that they may not need. They feel like they should buy because those items are pretty.
Bars attached to items, or visual cues like signs or arrows, can lead consumers to believe that prices are higher than what they are.
Supermarkets know this and use these tools to drag you in and make you think that something is expensive when it’s not. You’ll see this at the check-out line as well. Signs that state “save $3” will also persuade you to purchase something because you’ll save money.
Price labels are stickers applied to fresh produce. They can make you think that an item is more expensive if the sticker says “new.”
Supermarkets know that their shoppers will buy items with these stickers because they’re getting a bargain.
To conclude, supermarkets know how to use a few tricks to influence your shopping behavior and make you spend more money. They can make you think that something is of a certain quality or new, which leads you to buy more things than you planned on buying initially.
Things like the talktostopandshop.com survey help people learn new tricks on how they can spend less money.